Our story

Doi2 in Cantonese means bags. We use it as our store name to represent Hong Kong’s unique culture and spirits.

We started off as a typical bag manufacturing business in Hong Kong – setting up a factory in China and selling our bags to major markets like Europe and Japan; but then we found making OEM bags too boring, so we decided to build our own brands to make a diversity of bags to satisfy customers’ needs.

Our brands

square brings a collection of modern sports bags with a stylish design. We put a fashionable twist on our products to create an exclusive look.

simple.she is a brand of women bags with a simple design.

simple.man carries the same idea for men’s bags.